The economics of the footwear industry from sales data to shoe jobs
Shoeconomy is powered by FDRA, the footwear industry's business and trade association representing over 95% of the entire shoe industry.
Each week, FDRA tracks and analyzes the "SHOECONOMY"—or footwear marketplace—to help shoe retailers and brands make better business decisions. It provides industry data around sales, prices, employment, and hourly wages as well as using media channels to host shoe executives discussing trends and operational innovations. Learn more at FDRA.org
The Economics of the Footwear Industry
By the numbers... COVID-19 Impact as of May 2021
Footwear workers nationwide
(Down from 333,626)
of respondents to an FDRA industry survey see a stronger six-month outlook for both the economy and shoe shoppers’ buying power
Most the of respondents to an FDRA industry survey believe it will take more than twelve months for their company’s sales to return to pre-COVID levels.
Shoe store sales tumbled in February from a year earlier in the wake of COVID-19
March soared y/y to an annualized $100.7B, a record
Retail footwear prices saw their thirteenth straight y/y decline in March
By the numbers... as of March 2020 before COVID-19
The amount Americans spent on shoes in 2019
Average hourly pay for shoe store employees
Total pairs of shoes made in America
The amount spent on footwear duties in 2019
Percentage of all shoes sold in the U.S. that are imported
Average pairs imported per person in 2019
FDRA has created a digital learning center designed to help anyone working or furloughed to continue to learn and maintain their knowledge and skills during the COVID-19 crisis.Our Digital Professional Development site offers a variety of resources, by issue area, featuring insights and training via videos, podcasts, articles, documents, memos, and letters to help you stay up to date with the latest and most relevant industry news.
Innovating Better Things in a Better Way With Jad Finck of Allbirds
Footwear Industry Deep Dives with Diane Sullivan
Speaking of Sperry with Joelle Grunberg
The Faces & Shoe Stories of Footwear Workers
Click on a story below to learn more about various jobs in the footwear industry.
LISTEN to Jazerai Allen-Lord, Author, Designer, and Sneaker Strategist who has been a voice within sneaker culture for over a decade. It was an honor to have her on to discuss culture, her newest shoe release and business.
Logistics & Warehouse Director
LISTEN to Quinn O’Rourke from LaCrosse Footwear and Kerry Rasmussen from Farrow discuss the ins and outs of all things footwear logistics and customs.
LISTEN as Chris Hillyer, innovation guru and product manager for Sanuk/Deckers Brands, explores key challenges and obstacles along with the current state of footwear materials, design, and production.
Global VP of Innovation
LISTEN as Jean-Luc Diard, Global VP of Innovation at Deckers and Head of Deckers X Lab shares his journey from starting off as a passionate runner to developing one of the hottest running shoes in the business — HOKA One One.
Watch brands talk about how the footwear industry is changing
how we design, develop, manufacture, and sell shoes…
Sign up for our FREE Footwear Retail Recap monthly newsletter
Looking for more information? Want to be more involved with FDRA? Visit our websites below to gain valuable insights on everything from sustainability to innovation data.
Shoesustainability.com is the industry’s news and resource center on how brands can reduce their environmental footprint, step by step.
Our newest site to educate on shoe intellectual property issues and eradicate counterfeit footwear.
To see all things footwear innovation, from design to PD to production to materials and retail, visit here.
FDRA’s Footwear Customs and Import Center is a one-stop-shop on footwear customs. Find customs and import docs, get key updates, request sample classifications, and access a digital IFI form.
This Footwear Sourcing and Compliance Center is a learning and resource hub with the goal of improving social and environmental compliance in footwear supply chains, as well as providing in-depth data, insights and analysis on global footwear production.
A fun and engaging podcast hosted by Matt Priest and Andy Polk. Each week, listen in on in-depth and dynamic conversations about the business of footwear with the people actually designing, making, marketing, and selling shoes.
Casual conversation about the shoe business over a hot cup of joe.
Sign up for the footwear industry’s FREE weekly newsletter!
FDRA’s Week in Review brings you key footwear business data, updates and alerts each Friday.
July 19 – 21, 2021
launches in August 2021
FDRA is the footwear industry's business and trade association. FDRA supports nearly 500 companies and brands worldwide, representing 95% of total U.S. footwear sales, making it by far the largest and most respected American footwear trade and business association. Contact us if we can assist with your business, or you have questions about the content found on this site.